The Spa - A Competence Center for Healthy Nutrition and Weight Management

It is widely known spas and salons and services for body massages. facials and relaxation. Some sites offer additional, specialized services such as reflexology, body scrubs, reiki treatments and wrinkles with laser and botox. The only major spa and wellness / health began in the 20th departure century expands its services to the menu by introducing nutritional consultation, spiritual fitness training and education of the eastern style, such as meditation, yoga, tai-chi i.

Although this situation has not changed in principle, there are still three events in the last decade, which is the current and future owner of the small spa or salon should be used for cultivation of his / her job: the exponential growth of World Wide Web users, the financial crisis and the seemingly unstoppable rise in overweight and obese population.

The latter point is the main topic of this post. We will deal with it in more depth, after commenting briefly points 1 and 2

1 Regular Internet use Western populations has increased in recent years by 80 percent or more, and therefore should be a must for every business owner and to communicate with his / her target market. Newsletters and regular exchange of information via e-mail marketing, facilitates automatic user friendly software, one of the key elements of the approach prospects and secure the loyalty of existing customers.

2.Kolaps banking system three years ago has significantly increased job insecurity and led to thousands of jobs. People's confidence in the stability and growth potential of European and American economies is further decreased and reached a frightening, but very understandably low. This should signal an entrepreneurial mind in the future rely more on his / her own abilities, instead of remaining dependent on government and businesses in low and further weakening economic climate. Therefore, it becomes self-employed may be the best option at this time. It is obvious that in such an environment, finding staff is not the bottleneck should be expected. And well the staff has always been a critical success factor number 1 in the spa or salon business.

This scenario then leads us to the third point, the

3.Dramatično increases the percentage of overweight and fat people in our societies. As no development is expected to reverse in coming years - despite all the promises of dazzling multi-billion diet industry - there is a good opportunity for spas and salons to provide dietary and lifestyle consulting services .. What's really exciting about these services is a potential customer, which is significantly greater than 50 percent of the population (both sexes, children included) in your area, way above the number of people who might become customers of your spa beauty services.

With such a gargantuan buyers waiting for a real solution - not marketing hype! - On their weight problems often have experienced a lot of disappointments in the past, to answer the question:

"How to get your credibility Institute in weight / fat loss industry and compete successfully with the offline and online marketing power of food corporations such as Weight Watchers and cooperation"

the simplicity of the answer May surprise many of you: advising clients a few basic principles of weight loss, not at the center, in general nowhere mentioned in the corporate food advertising for a very simple reason: these principles are applied compromise, even in the long run, and delete their existence.

principles can be summarized in the following seven points:

1.Trajanju of a healthy body weight can only be achieved by acquiring a healthy lifestyle, not only by diet, pills or shakes.

2.Energiju (kcal) provided the body (input), shall not exceed the average energy consumption (output) ("The law of conservation of energy ").

3 Application of Principle 2 allows complete control over all daily consumption of food (calories) so it is balancing the energy consumption of physical activity * (variable)

* daily metabolic production here is considered to be constant

4.Porast metabolic output is possible medium to long term and regular strength training (muscle buildup ).

5.Zdrava diet should be adopted, where key components are:

• reducing sugar intake (60 g per day max population on average is more than 100 g)
  
• healthy protein - carbohydrate balance (about 1:1)
  
• eat mainly low glycemic index carbohydrates
  
• by selecting only the "good" fats, avoid saturated and trans fats

6 motivational stimuli to change our life to find, identify and internalized.

7 Setting ambitious goal, a realistic step-by-step plan for this achievement , combined with progress control and reward system.

If, spa owner, is interested in this topic, you will find ways of acquiring the necessary skills and (ideally) trained, what they've learned and teach their clientele ("walk talk"). I am, and you can too.

If for any reason you do not want or can not, for example for reasons of time, to provide such services, you can certainly ask a nutritionist who will be joining your spa, perhaps first as a consultant and possibly later, with increasing customer demand , as a staff member.

I am applying the above principles, I lost 8 kg within 3 weeks without starvation and reached my ideal weight (176 kg pounds/80 at 6'2''/ 1,89 m), again, for the first time after 35 years (!). I still have it six months later as the program has changed my way of thinking eating habits, food shopping and stopped my cravings for sweets and chocolates. That and the fact that I have always loved aerobic exercise (how happy I am!) Allows me to enjoy a lot of calories in various occasions without shocked by the numbers on my scale thereafter.

Believe me, living a healthy lifestyle - and it can be done at any age! - Making life every day a delight. Help clients discover the magic and they'll be yours forever.