The Spa - A Competence Center for Healthy Nutrition and Weight Management

It is well known spas and salons providing body massage. facials and relaxation. Some sites offer additional, specialized services such as reflexology, body scrubs and reiki wrinkle treatment with Botox and laser. Only larger spa and wellness / health centers began to leave 20th century, expanding its service menu by introducing nutritional consultation, spiritual fitness training and education of the eastern style, like meditation, yoga and tai-chi.

Although this situation has not changed in principle, still there are three trends in the last decade, making current and future owner of a small salon or spa should use for growing your business: the exponential growth of the World Wide Web users, financial crisis and the seemingly unstoppable rise in overweight and obese population.

The latter point is the main topic of this post. We'll deal with it in more depth shortly after commenting on item 1 and 2.

1 Regular use of the Internet Western populations increased in recent years by 80 percent or more, and therefore should be a must for every business owner to reach and communicate with your target market. Newsletters and regular exchange of information via e-mail marketing, has facilitated a user friendly software automatically, one of the key elements of perspective and approach to ensure the loyalty of existing customers.

2.Kolaps banking system three years ago has significantly increased job insecurity and led to thousands of lost jobs. People's confidence in the stability and growth potential of Europe, as well as the U.S. economy has further declined and reached a frightening, but very understandably low. This should signal the entrepreneurial spirit in the future rely more on its own merits rather than remaining dependent on government and business in a weak and a further weakening of the economic climate. Therefore, it becomes self-employed may be the best option in these times. It is obvious that in such an environment, recruitment is not the bottleneck should be expected. And well the staff has always been the No. 1 factor for success in the spa or salon business.

This scenario then leads us to the third point, the

3.Dramatično growing percentage of obese and fat people in our societies. As no one expects to reverse the development in the coming years - despite all the promises flamboyant multi-billion dollar industry, diet, there is a good opportunity for spas and salons to provide nutritional and lifestyle consulting services .. What's really exciting about these services is a potential customer base, which is significantly greater than 50 percent of the population (both sexes, children included) in your area, way above the number of people who might become customers of your spa cosmetic services.

With such a gargantuan buyers waiting for the right solution, not marketing hype! - Their weight problems, which often had many disappointments in the past, to answer the question:

"How to get your credibility Institute in weight / fat loss industry and to compete successfully with the offline and online marketing power of corporations such as diet and Weight Watchers CO"

simple answer May surprise many of you: for their clients, counseling and a few basic principles of weight loss, not at the center, generally not mentioned anywhere in the corporate food advertising for the very simple reason: as the principles are applied to threaten, the longer-term even erase their existence.

principles can be summarized in the following seven points:

1.Trajni healthy body weight can only be achieved by acquiring a healthy lifestyle, not just for food, pills or shakes.

2.Energiju (kcal) provided the body (input) must not exceed the average energy consumption (output) ("The law of conservation of energy").

3 Applying the principles of 2 allows full control over all the daily consumption of food (calories), so it is balancing the energy consumption of physical activity * (variable)

* day metabolic output here is considered to be constant

4.Porast production is possible metabolic medium term regular strength training (muscle buildup).

5.Zdrava diet should be adopted, where key components are:

• reduces the intake of sugar (60 g per day max, the population on average more than 100 g)
  
• healthy protein - carbohydrate balance (about 1:1)
  
• consuming mainly low glycemic index carbohydrates
  
• by selecting only the "good" fats, avoid saturated and trans fats

6 motivational stimuli to change the style of life to find, identify and internalized.

7 Setting ambitious goal of a realistic step-by-step plan for achieving your in combination with the progress of control and reward systems.

If you are a spa owner, is interested in this topic, you will find ways of acquiring the necessary skills and (ideally) trained, what they've learned and teach their clientele ("Walk the Talk"). I am and you can too.

If for any reason you do not want or can not, for example for reasons of time, to provide such a service, you can certainly ask a nutritionist, who will be joining your spa, perhaps first as a consultant, and perhaps later , with increasing customer demand, as a staff member.

you're applying the above principles, I lost 8 kg within 3 weeks without starving and reached my ideal weight (176 kg pounds/80 at 6'2'' / 1,89 m) again, for the first time after 35 years (!). I still have it six months later, the program has changed my thinking, eating habits, food shopping and stop your cravings for sweets and chocolates. That and the fact that I always loved aerobics workout (how happy I am!) Allows me to enjoy a lot of calories in different occasions shocked no data on my scale after that.

Believe me, live a healthy lifestyle - and this can be done at any age! - It seems each day a delight. Help your clients discover the magic and they'll be yours forever.